Sensitive Internal Memo
To: Adam Glom, Executive VP Reaching the World Marketing Corporation
From: Simon Magi, VP Mid-East Client Acquisitions RWMC
RE: Report on market potential for Joshua Davidson
Sir,
As requested I have been following the work of Joshua Davidson in anticipation that we might reach out to him as a potential client. Without our help, or presumably any other outside marketing, he has managed to amass quite a following. I’m not surprised given what I’ve seen and heard. This man has thousands eating right out of his hand. His followers actually follow him from place to place to hear his latest messages. People are being healed and there are even rumors one of his friends was raised from the dead. I confess I’m incredibly excited about the prospect of signing this man.
First, his skill set is like nothing I have ever seen. Second, his market awareness is utterly abysmal. When I think of how far we, I mean, how far he could go with just a few tweaks to his message and method, it’s staggering. It’s like he desperately needs us and the wisdom and insight we can bring to the table.
My suggestion, when you meet with him, is that in laying out the benefits we can offer him you provide him with some examples of improvements he could easily make. This man is no dummy. He’s got a cadre of a dozen close friends, none of whom are in our data base and with them, well, it’s just about all anyone here ever talks about. Remember that desert prophet who would have nothing to do with us? His visibility crashed and burned. Davidson is greater still.
He needs, however, to learn to appeal to the powerful. He has this amazing connection with the downtrodden. The power brokers, however, seem to always get his goat. If he could just get over this barrier there’s no telling how far he could go. He’ll need, as well, to choose his followers more carefully. Some of the people with the worst reputations in town have flocked to him, which of course turns others off. It’s weird that he seems unable to see how backwards he has things. I spoke with his family, off the record of course, and they said he’s always been a little out there.
Let him know that we would also want to adjust, just a smidge, his message a bit. He needs to learn to sell the sizzle and stop talking about the stake. His fundraising skills are abysmal. I watched when this deep pocketed young man approached seeking his counsel. First, Joshua insulted the man, and then for good measure, way over asked. The kid is green I tell you, but the raw talent is something to see. Then there was the time he blew the use of his loss leader. He’d been feeding these crowds with cheap bread, and all he had to do was pass the hat. Instead he started talking all weird about eating his flesh. The crowd, as you’d expect, left.
I’ll leave this in your hands. I’m sure you can close them. For all his foolishness he seems like he’s no dummy. With him by our side boss, I think we could change the world.